Text - In - Context Paper Essay Example | Topics and Well Written Essays - 1250 words

Text - In - Context Paper - Essay Example The protagonist lives an extremely squalid life upon arrival in England. This feature is revealed at the sharing of tiny rooms amongst numerous men. Feeding standards were entirely low. However, the men moved gradually from the room to get married. The story quotes, â€Å"Every now and then someone in the house moved out, to live with a woman whom his family back in Calcutta had determined he was to wed† (Lahiri 174). Iyer, Zare, Shankar and Cheung are major critics in literature. In their publications, they affirm the influence of Lahiri’s life experiences to her writing. The critics also qualify Lahiri’s work as a short story. â€Å"The Third and Final Continent† takes the form of a short story in prose fiction. This story features majorly immigrant families and individuals from India (Iyer and Zare, 42). Iyer and Zare reinforce this fact in his analysis and criticism of the story. Indian immigrants shared a uniform culture. As denoted previously, the me n moved out of the room to get married to women chosen by their families (Iyer and Zare, 42). They usually traveled back to their native home Calcutta to get married (Lahiri 174). This story is narrated in the first person voice. The protagonist expresses his journey and adversities from the onset of his journey from India to England and Britain. He suffers poverty in England after serving in a library. Subsequently, he travels back to India for his marriage processes. He obtains a wife and travels to America where he still lives under squalid conditions in Mrs. Croft’s room. As he lived in this place, he was waiting for his wife in India to obtain a green card. His wife eventually obtains a green card and joins him in America. The protagonist gets a better house to accommodate his wife. Throughout his stay in America, he was serving in a library at M.I.T (Lahiri 176). The protagonist nurtures his family in this foreign land. His son pursues higher education in Harvard Univer sity. At the culmination of the narration, the protagonist encourages his son by narrating his past encounters. He asserts that nothing should be impossible if he survived on three continents. This short story drives much influence from the lives of immigrants in foreign lands (Iyer and Zare, 44). Lahiri is a major voice in modern literature. However, a majority of her literary works may constitute ancient ideologies. She focuses on harmonizing the antique ideologies and thoughts with the recent happenings (Iyer and Zare 40). This author has a rich history and background. She was a daughter of Indian immigrants. Her father and mother upheld Indian principles and perspectives even after their settlement in America. Lahiri’s father served at a library in the University of Rhode Island. Her father oversaw her academic achievements from kindergarten to the tertiary level. She went to South Kingstown High School with the support of her parents. After graduating from Barnard Colleg e, she joined Boston University to further her course in Literature (Shankar and Cheung x). Shankar and Cheung are major literary critics that also reinforce the influence of Lahiri’s life experiences to her writing of the story. This history had a definite impact on the composition of â€Å"The Third and Final Continent.† Characterization borrows much from her background (Iyer and Zare, 40). There is an evident link of the protagonist and Lahiri’

How to write a catchy beer ad Essay Example | Topics and Well Written Essays - 500 words

How to write a catchy beer ad - Essay Example Ballard tells of the search for a memorable phrase, a hook that would catch on like the memorable ads that we always associate with a brand name. The music that the team of Evanston and Godsey provided seemed the perfect match with the simple phrase "...and twins". The advertisement was centered on the things guys like and was highlighted by the addition of sexy, buxom twins. The author explains the ads success is based around the simple beginnings of what guys like, accented by good music, and produced with humor. Ballard contends that it was the humor that set this advertisement apart from dozens of others and catapulted the twins into our pop culture memory. If rule number one in advertising is to know your audience, Coors Light hit a home run with this spot. The advertisement in inundated with the things that their target age group finds appealing. It relies on cars, sports, dogs, humor, and the concept that two is better than one. They were able to mesh these ingredients into an advertisement that would quickly be associated with beer. Coors was also able to handle the political correctness of sex in advertising with their attitude of using sexy not sex to sell their product. By adding enough light humor, just enough to make the guys appear a little silly, they were able to deflect the issue of women as sex objects and warrant the ad acceptable to women and girlfriends. Advertising, as a science, dwells on peoples response to an image or sound in an effort to portray things that are pleasant and appealing. The pictures need to be something we are compelled to look at. The music must be memorable, with a hook that echoes in your head days after you hear it for the first time. In addition, the advertiser needs to keep in mind the target audience while not offending the innocent viewers who may be able to influence the customer. The